It’s already some time ago that I went to the Premium during Berlin Fashion Week and still I have some posts in mind about that event. One of these posts you will get today:
While walking around the fair I found studs (Nieten in German) everywhere. Studs on bags, shoes, gloves, clothes…simply everywhere. So girls… keep in mind that studs are still a big theme for Autumn/Winter 2010/11.
(Pictures above are linked to their sources.)
These days again it’s time again that the city talks about the fashion week again. This happens twice a year: in January and in summer. Then the city is full of fashionistas and parties going on everywhere.
Well for me it’s hard work, because I will go to the fairs and mostly not to the parties. That’s why I start to prepare my fair actions these days. How much to buy where, look where my brands are located … Let’s say I am preparing a big shopping trip: what do I need, what is my budget…
Doing this I just read through the Mercedes Benz Fashion Week magazine and found in interesting young designer called Christina Arend who presented her first own collection in 2009. Her fashion and accessories label is called arrondissement Aq1 She will be at the Premium. So I am curious to see her new stuff there.
See here a tiny preview of my favourite pics from her homepage:
While surfing around the web I stepped by at Kaviar Gauche, a Berlin based fashion where Christina Arend worked before doing her own label, and I had a look at the bridal couture. If one day I am marrying, I want a dress like this!!
(pics from Aq1 and Kaviar Gauche; linked to their sources)
Bread and Butter, a big fashion fair, is back in Berlin! After a few years absence the Bread and Butter came back from Barcelona to it’s hometown Berlin. So it’s much more practical focus to go there. And of course I was there and veeeerrrryyy impressed. More by the building and surroundings of the former Airport Berlin Tempelhof and by the crazy dressed fashion people than by the exhibiting brands. Why? On Bread and Butter big fashion brands like GSUS, Miss Sixty, Levi’s exhibit there and that’s not the kind of brands we are interested in. As we are looking for the small and new brands I had more success at the Premium, where I was one day before. But it’s good to get an impression of the fashion coming in Summer 2009.
But just for looking around and see what others do in a great surrounding of a 5oies airport with the terminals and hangars, it was great. Except the incredible heat! But as you know Katrin equipped me with water.
What I liked most: the Swarovski Crystalized stand! They presented their products, small crystals in all different shapes, like a painters workshop. Paint cans full of crystals with brushes plunged in.
Or firetrap dwarfs:
Uff.. and tomorrow it’s time to go to the Tendence in Frankfurt. Fairs again. I looking already forward to come back to Berlin on Tuesday!
(pics from marsupialia)
Last week some unexpected goods for our future shop arrived at construction site. Well … unexpected not really, because we ordered these goods. But unexpected at that time: we told all the suppliers not to ship before march 1st to Raumerstraße 19 and even switched delivery date not before march 15th, because of the shop not finished yet.
But thanks to Klaus, one of our favourite workers on site, we’ve got the small package. He accepted it and stored it the construction trailer. A big thank you to you, Klaus! You did us a great favour!
Now let’s have look what was in the package. The small box came from Darmstadt, our former hometown, from a company called Eigenart. Eigenart are two women called Heike and Nina, who are are developing their own fashion collection and a shawl collection called Frans. They have as well a shop in Darmstadt. I just read a very interesting article about them and their story on FAZ.net. I am sorry for all the English speaking readers, but the article is in German.
Now I give you a glimpse into the parcel’s content:
the very colourful selection from the box
some white ones
Stay curious on all the other shawls that have been in the box. There are even some for men. You will be able to see their full beauty soon in the Beuteltiere Shop.
(pics from Marsupialia)
Today we had a very successful shopping day at Premium Berlin, an order fair for small premium brands from all over the world, that takes place in STATION – BERLIN – The former postal freight depot at Gleisdreieck, that is quite a nice location. The Premium Berlin (January 29-31) is a part of the Berlin Fashion Week that takes place here in Berlin at the moment from January 28 to February 1st. Although the Premium Berlin is veeerrrryy fashionable (lots of very well, fashionable and stylishes dressed people), Premium surprised us by not being that Premium than we expected it to be. Some of the things were quite affordable, not all of course, but not everything was horribly expensive. We found some very interesting things and we even bought some!
There will soon be in our shop some nice jeweleries of two very nice brands and a lot of leather belts from Switzerland. You will see more about this soon. After running around at the fair for almost 8 hours I am simply too exhausted to write a lot about our products. I have a big bag full of flyers, small catalogues and a brain full of impressions and you will soon get to know a bit more of it.
Conclusion of the day: very successful but exhausting. feels good.
(pics by Barbara and Katrin from Marsupialia)
A few days ago I was in one of the biggest shopping centres here in Berlin and I really didn’t like it. It’s too noisy, it’s too crowded, it’s too commercial, it’s too sterile, it’s too anonymous, it’s too impersonal… . The only advantage of a shopping centre during these days (it’s so cold here!!) is that you don’t freeze while walking from one shop to another.
Me personally I like to go for shopping in different small shops that sell not the common things you can buy everywhere. I love to shop small labels and not to wear things that everybody wears. Some time ago when I still lived in Darmstadt and/or Katrin still lived there I always went to Rita from Korrekt Klassik to buy my clothes. She is a really warmhearted person who knows who is a fantastic consultant in fashion subjects. She really tells you if clothes don’t look good on you and she always finds the right things, because she knows her products very well. We’ve already spent hours in her shop and we’ve spent a some money there of course. I even suppose that I am one of her favourite clients 
.
But very soon it’s time to find some favourite shops with warmheartet fashion consultants. Next week after having delivered our first part of the business plan, we will go for shopping.
What’s you opinion about shopping? What kind of shops do you like? Do you have any favourite shops in Berlin?
(pic from Barbara Marsupialia)
Thanks to contacts to Belgium I’ve recently got this tip from Steven: Michael Verheyden. He is a fashion and accessories designer from Belgium. And I just found out while reading his biography on his site, that he (about the same age than we are) studied industrial design as well. As Katrin and me did. Amazing! He found is way to fashion by being a model in Paris and started to develop his passion for fashion.
But now let’s look at his work:
In my opinion these bags could fit into our shop as basic products. They are not crazy, not fancy but really solid, well designed bags made of nice lather. What’s your opinion about these bags. Do you like them?
(pics from www.michaelverheyden.be; photographer Arthur Roovers)
Now you can have one for free! No I´m not kidding. See here:
When you click here or on the pic above you are leaded to the web-site of Hermes. There you just have to look for this little icon:
And the Kelly-bag waits for you in 8 different designs.
You can download the pdf-file, print it on thick paper, fold, glue it and in the end: be a star on the next party. The best of it: You don´t need to be a Eco-orientated, green-down-to-the-bones Girl to understand that it´s really a great, fashionable accessory! The only bad thing is, I suppose, that it doesn´t carry so much weight as usual being made only of paper… And as we all know: The handbag of a Lady is a dark hole, or to be more cheering up: We are all Mary Poppins, aren´t we?
